Brand Identity
MUSIC FESTIVAL SHELL HARMONY
Design Process
I was responsible for multiple design components that supported the festival's branding and user
experience. I designed a bold and eye catching billboard that captures the energy of the festival through
strong typography and a beach inspired color palette. I also created a custom festival T shirt featuring
the event lineup, ensuring visual consistency across both print and merchandise.
In addition, I designed a mobile friendly ticket booking app interface focused on usability and engagement. The layout was kept clean and intuitive to allow users to browse and purchase tickets with ease.
Visual Identity and Concept
The visual identity draws inspiration from the festival's coastal setting, using wave motifs and warm
tones to reflect a beach atmosphere. A retro rave inspired typographic style was selected to convey the
vibrant energy of techno music. The ticket booking interface follows a user centered design approach,
prioritizing clarity and simplicity for a seamless booking experience.
Reflection and Learnings
This project strengthened my skills in branding, visual storytelling, and user interface design. It allowed
me to experiment with typography, layout, and color psychology to create a cohesive and immersive festival
experience. If expanded further, I would explore additional merchandise concepts and interactive marketing
elements to enhance audience engagement.
FORTYACRE COFFEE
FortyAcre Coffee began as a bicycle-based takeaway coffee stall in South West London before growing into a full coffee shop. As a regular customer, I was drawn to the idea from the very start; there was something genuinely special about coffee being made and served straight from a bike, and I wanted the brand's visual identity to reflect that same sense of charm and originality.
Their original logo featured a bicycle, but I felt it was too heavy and literal, especially when scaled down onto smaller formats like cups or takeaway bags. I set out to reimagine the logo with a lighter, more playful, and more colourful identity, one that expressed the feeling of the brand through colour rather than a single literal symbol.
My Role and Contributions
I redesigned the FortyAcre logo, moving away from the original bicycle icon toward a hand-lettered,
multicoloured wordmark that feels warmer and more versatile across different formats. I also created a
set of supporting graphic icons, including coffee cups, wheels, and numbers, used throughout the
Instagram post design shown here. These elements were chosen deliberately: cups and wheels reference the
brand's journey from a bicycle-based coffee stall to an established shop, while the number motifs nod to
"forty," tying the visual language directly back to the brand's name and story.
Visual Identity and Concept
The colour palette combines warm, earthy tones with soft pastel accents, creating a friendly and
approachable aesthetic. The typography blends modern and handwritten styles, striking a balance between
professionalism and creativity. Graphic elements such as bicycles, coffee cups, and patterned motifs
reinforce the brand's focus on sustainability, community, and the story of how a small idea on two wheels
grew into something more.
